Background

I’m a UX designer based in Stockholm, working across discovery, design, and implementation to create clear and intuitive digital experiences.

I care deeply about structure, usability, and detail — designing products that feel purposeful, considered, and easy to use.

Experience

2023 — Present

Senior UX Designer

Marginalen Bank

Working closely with the UX design team at Marginalen Bank to improve customer-facing digital products and services. Currently acting as UX lead for the Marginalen Bank mobile app, focusing on usability, structure, and overall experience quality.

2020 — Present

UX Designer & Digital Creative — Independent

lucas rosendahl

Collaborating with companies and individuals to design and build user-focused digital solutions. My work spans from early discovery and design to implementation, helping turn ideas into clear, scalable, and intuitive digital experiences.

2020 — 2023

UX Designer

NordicFeel Group

UX lead for multiple beauty e-commerce platforms, including Youty, NordicFeel, Eleven, and Blush. Responsible for improving conversion, usability, and consistency across complex e-commerce ecosystems.

2020

UX Design Consultant (Contract)

12iD

Led UX design for 12iD’s mobile app and website, with a focus on structure, flows, and overall user experience.

Tools & platforms

Figma

Interface design, prototyping, and design systems.

Google Marketing Platform

Analytics, insights, and data-driven optimization.

Optimizely

CMS and experimentation platform for content-driven and enterprise websites.

Litium

E-commerce CMS platform for scalable commerce solutions.

HTML

Semantic, accessible markup.

CSS / Sass

Responsive layouts and scalable styling.

JavaScript

Interactive and dynamic user experiences.

Visual Studio Code

Development environment for digital production.