Giwautopart
Background
Giwautopart is a company founded in Sweden that sells automotive appearance products. With having founders that have years of experience in the car industry the main focus is selling handpicked products to businesses and consumers at an affordable price.
My role for this project was to create a new brand identity (incl. typography & color system) alongside launching their shop online using the e-commerce platform Shopify.
Identity design
The logotype comes in two colors, black and white.
The color palette uses a strong shade of navy blue color as its brand color. Additional colors are a balanced mix of neutral base colors and functional accent colors that signals a clear message to the user.
The typographic system consists of two fonts; Assistant and Open Sans. These two typefaces are used for different purposes. Assistant is used for headings and Open Sans is targeted towards body text.
Headline
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$&^&*[)
Body
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$&^&*[)
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$&^&*[)
Mobile design
Web design
