12iD
Background
12iD is a fintech company founded in Sweden that uses a multi-authentication solution to issue digital identities and identify end-users uniquely through a mobile application available on Google Play and soon the App Store.
The company provides a single sign-on (SSO) solution, allowing a flawless and seamless experience when identifying. Without any hardware requirements, the solution is secure, safe and uses proven core technology, modified for functionality.
Identity design
The logotype comes in two colors, black and white.
The color palette is built on a set of calm and neutral colors that is combined with a prominent brand-building color. The brand color is blue. A clear and distinct indicator that builds trust and brand recognition in the fintech business. Additional colors are balanced by a set of neutral base colors and more functional accent colors.
The typographic system is using the font of Catamaran which is an open-source typeface. Catamaran is carefully designed for a digital purpose with easy readability.
Headline
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1234567890!@#$&^&*[)
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$&^&*[)
Body
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$&^&*[)
App design
The all-in-one mobile app offers a simple wallet functionality with a minimalistic design targeted to allow end-user to uniquely identify themselves remotely, to access services online.
Web design
The simple yet powerful website mainly acts as a landing page for 12iD. Here the user can read up more about the company, contact stakeholders within the company or simply visit the careers page for open job positions.
