Youty
Background
Youty Group was founded in 2020 as the result of a merge between the three Nordic beauty sites Blush, Eleven and Nordicfeel. Today, the group is one of the top players in the Nordic online beauty space with over 25.000 different products within beauty and wellness.
The Youty view of beauty is from a holistic perspective. The company believes that values, behavior, and radiance should reflect our appearance. When we feel good, we look good.
The online store offers a wide great range of brands and products, from skincare, fragrance and makeup to supplements.
Identity design
The logotype signals confidence and pride, celebrating individuality and unique characteristics. The distinct “Y” is symbol of empowerment and can be used as an independent mark.
The color palette is built on a set of muted, natural colors that is combined with one energetic brand-building color.
The primary color is "Sun". A distinct color that builds recognition and a clear sender. This color is balanced by a set of neutral base colors and more functional accent colors.
The typographic system is divided into two main assets; brand building and functional.
Reckless is the display typeface which is used to build brand recognition. It's used for headlines and larger paragraphs.
Inter is a open source typeface which is carefully crafted and designed for a digital purpose with good readability.
Headline
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Body
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Design concept
1. Leading with"You"
- - Self discovery
- - Owning your experience
- - Building trust as a brand
2. Joy of exploration
- - Inspire the customers
- - Provide essential tools and interactions
- - Shareable
Mobile design
The online store is designed from a mobile-first perspective which focuses on offering the customer core functionalities in best way possible.
Desktop design
The desktop version of the online store offers a full on shopping experience that is both memorable and smooth.
